Feb 18, 2025
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16 min read
We explore Amazon's expansion into 3P premium TV supply, the case for consolidated media buying, and why you should be curating your inventory deals
Dec 5, 2024
17 min read
A sneak peek at how AWS Clean Rooms are changing the game for data collaboration and why path to purchase reports aren’t as insightful as Amazon thinks they are.
STV metrics
+2
Nov 7, 2024
15 min read
Plus: Understanding your time to convert and how to use frequency metrics as a strategy vs a cap