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Premium TV inventory you didn't know existed 📺

Feb 18, 2025

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16 min read

Premium TV inventory you didn't know existed 📺

We explore Amazon's expansion into 3P premium TV supply, the case for consolidated media buying, and why you should be curating your inventory deals

Kyra Petticrew
Kyra Petticrew
Did you clean your room? 🤔👀

Dec 5, 2024

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17 min read

Did you clean your room? 🤔👀

A sneak peek at how AWS Clean Rooms are changing the game for data collaboration and why path to purchase reports aren’t as insightful as Amazon thinks they are.

Kyra Petticrew
Kyra Petticrew

STV metrics

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Hot takes from unBoxed and why AMC SQL is so hard 😫

Nov 7, 2024

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15 min read

Hot takes from unBoxed and why AMC SQL is so hard 😫

Plus: Understanding your time to convert and how to use frequency metrics as a strategy vs a cap

Kyra Petticrew
Kyra Petticrew
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