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Cherry Picked

AI and commerce media insights hand-picked and delivered straight to your inbox

Written by

Adam from Gigi

I'm Totally Done Pushing Buttons

Imperative software makes you specify the steps. Declarative software lets you specify the outcome. That shift is what every software company is now being held to.

Sep 9, 2026

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2 min read

Don't wait for the protocol

The build or partner question has a quiet default answer: wait for the platform. But that's the wrong bet

Sep 2, 2026

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2 min read

No One Knows What They're Talking About

Endless possibility with unguarded optionality turns what to build into a daily source of doubt. The only constant that cuts through it is what customers say is broken in their week right now.

Aug 26, 2026

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4 min read

Agencies Are Pitching AI Backwards

Cost savings are the easiest thing for an agency to measure and the least interesting thing for a client to buy.

Aug 19, 2026

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4 min read

Build the Harness. Own the Loop.

Owning what the model learns about your business is where the IP actually compounds.

Aug 12, 2026

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6 min read

All Ad Agents Are Not Created Equal

Buyers have no framework for evaluating agentic AI, and every vendor is claiming they can solve everything. Three questions fix that.

Aug 5, 2026

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2 min read

We Walk Our Customers to the Bathroom

The difference between a good customer experience and a great one isn't the headline moments. It's how you handle the ones nobody's watching.

Jul 29, 2026

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2 min read

How We Build When Intelligence Is Abundant

When every model can answer the same question in seconds, model routing becomes the real product decision.

Jul 22, 2026

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3 min read

A Mile Deep on the Amazon DSP

Software gets forgiven for being incomplete. An agent doesn't get that grace—and early churn taught us why.

Archive

I'm Totally Done Pushing Buttons

Don't wait for the protocol

No One Knows What They're Talking About

Agencies Are Pitching AI Backwards

Build the Harness. Own the Loop.

All Ad Agents Are Not Created Equal

We Walk Our Customers to the Bathroom

How We Build When Intelligence Is Abundant

A Mile Deep on the Amazon DSP

Cherry Picked