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Cherry Picked

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Adam from Gigi

Build the Harness. Own the Loop.

Owning what the model learns about your business is where the IP actually compounds.

Aug 12, 2026

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6 min read

All Ad Agents Are Not Created Equal

Buyers have no framework for evaluating agentic AI, and every vendor is claiming they can solve everything. Three questions fix that.

Aug 5, 2026

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2 min read

We Walk Our Customers to the Bathroom

The difference between a good customer experience and a great one isn't the headline moments. It's how you handle the ones nobody's watching.

Jul 29, 2026

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2 min read

How We Build When Intelligence Is Abundant

When every model can answer the same question in seconds, model routing becomes the real product decision.

Jul 22, 2026

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3 min read

A Mile Deep on the Amazon DSP

Software gets forgiven for being incomplete. An agent doesn't get that grace—and early churn taught us why.

Jul 15, 2026

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2 min read

The Vitamin Buyers Are the Ones Betting on Themselves

Not every Gigi customer has an urgent hiring problem. The ones who don't are often the most interesting ones.

Jul 8, 2026

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4 min read

Trading Margin for Intelligence

AI-first SaaS has a new COGS problem. The companies that solve it will be the ones that treat token optimization as a product investment, not a line item.

Jun 24, 2026

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2 min read

The Human Capital Ceiling

Demand for expert agency services is outpacing the supply of humans who can deliver it. Token capital is how you close that gap.

Jun 17, 2026

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2 min read

Why Platform Partners Need Gigi to Raise the Ceiling

Raising the ceiling for enterprises at scale is where the real work begins.

Archive

Build the Harness. Own the Loop.

All Ad Agents Are Not Created Equal

We Walk Our Customers to the Bathroom

How We Build When Intelligence Is Abundant

A Mile Deep on the Amazon DSP

The Vitamin Buyers Are the Ones Betting on Themselves

Trading Margin for Intelligence

The Human Capital Ceiling

Why Platform Partners Need Gigi to Raise the Ceiling

Cherry Picked