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Cherry Picked

AI and commerce media insights hand-picked and delivered straight to your inbox

Written by

Adam from Gigi

What Muse Gets Right About Every AI Agent

Meta didn't just outline Muse's tenets—they outlined the bar every AI agent, consumer and enterprise, will be graded against.

Sep 30, 2026

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3 min read

There’s No Alpha in Easy Buttons

Easy buttons raise the floor. Enterprises need partners that raise the ceiling — and those are not the same bet.

Sep 23, 2026

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3 min read

You Can't Onboard Your Way to Product Market Fit

You can't feel the magic for your customers. Product market fit only lands when they find it themselves.

Sep 16, 2026

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3 min read

I'm Totally Done Pushing Buttons

Imperative software makes you specify the steps. Declarative software lets you specify the outcome. That shift is what every software company is now being held to.

Sep 9, 2026

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2 min read

Don't wait for the protocol

The build or partner question has a quiet default answer: wait for the platform. But that's the wrong bet

Sep 2, 2026

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2 min read

No One Knows What They're Talking About

Endless possibility with unguarded optionality turns what to build into a daily source of doubt. The only constant that cuts through it is what customers say is broken in their week right now.

Aug 26, 2026

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4 min read

Agencies Are Pitching AI Backwards

Cost savings are the easiest thing for an agency to measure and the least interesting thing for a client to buy.

Aug 19, 2026

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4 min read

Build the Harness. Own the Loop.

Owning what the model learns about your business is where the IP actually compounds.

Aug 12, 2026

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6 min read

All Ad Agents Are Not Created Equal

Buyers have no framework for evaluating agentic AI, and every vendor is claiming they can solve everything. Three questions fix that.

Archive

What Muse Gets Right About Every AI Agent

There’s No Alpha in Easy Buttons

You Can't Onboard Your Way to Product Market Fit

I'm Totally Done Pushing Buttons

Don't wait for the protocol

No One Knows What They're Talking About

Agencies Are Pitching AI Backwards

Build the Harness. Own the Loop.

All Ad Agents Are Not Created Equal

Cherry Picked