Home

Cherry Picked

AI and commerce media insights hand-picked and delivered straight to your inbox

Written by

Adam from Gigi

Trading Margin for Intelligence

AI-first SaaS has a new COGS problem. The companies that solve it will be the ones that treat token optimization as a product investment, not a line item.

Jun 24, 2026

•

2 min read

The Human Capital Ceiling

Demand for expert agency services is outpacing the supply of humans who can deliver it. Token capital is how you close that gap.

Jun 17, 2026

•

2 min read

Why Platform Partners Need Gigi to Raise the Ceiling

Raising the ceiling for enterprises at scale is where the real work begins.

Jun 10, 2026

•

5 min read

Understanding Amazon’s Data Advantages and the Path to $100b in Ad Revenue

Identity data, CTV, and a ChatGPT partnership that neither side can afford to avoid.

Jun 3, 2026

•

2 min read

AI Adoption is a Proxy for How Passionate You Are About Your Job

The people leaning into AI and the people avoiding it are telling you something. This is what we've learned from watching both.

May 27, 2026

•

2 min read

The Indispensable Operator

The team members raising their hands to adopt AI are the ones making themselves impossible to replace—and capturing the upside that comes with it.

May 20, 2026

•

4 min read

How to Staff the 10x Media Manager

The hardest part of AI adoption isn't the technology. It's the org design question that comes after.

May 13, 2026

•

3 min read

The Hard Part of Running to Magic

Running to magic means knowing what not to build just as much as what to build.

May 6, 2026

•

3 min read

In Defense of Token-Maxxing

AI transformation requires exec buy-in and directive to thrive.

Archive

Trading Margin for Intelligence

The Human Capital Ceiling

Why Platform Partners Need Gigi to Raise the Ceiling

Understanding Amazon’s Data Advantages and the Path to $100b in Ad Revenue

AI Adoption is a Proxy for How Passionate You Are About Your Job

The Indispensable Operator

How to Staff the 10x Media Manager

The Hard Part of Running to Magic

In Defense of Token-Maxxing

Cherry Picked