Aug 19, 2026
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4 min read
Owning what the model learns about your business is where the IP actually compounds.
Aug 12, 2026
6 min read
Buyers have no framework for evaluating agentic AI, and every vendor is claiming they can solve everything. Three questions fix that.
Aug 5, 2026
2 min read
The difference between a good customer experience and a great one isn't the headline moments. It's how you handle the ones nobody's watching.
Jul 29, 2026
When every model can answer the same question in seconds, model routing becomes the real product decision.
Jul 22, 2026
3 min read
Software gets forgiven for being incomplete. An agent doesn't get that grace—and early churn taught us why.
Jul 15, 2026
Not every Gigi customer has an urgent hiring problem. The ones who don't are often the most interesting ones.
Jul 8, 2026
AI-first SaaS has a new COGS problem. The companies that solve it will be the ones that treat token optimization as a product investment, not a line item.
Jun 24, 2026
Demand for expert agency services is outpacing the supply of humans who can deliver it. Token capital is how you close that gap.
Jun 17, 2026
Raising the ceiling for enterprises at scale is where the real work begins.
Jun 10, 2026
5 min read
Identity data, CTV, and a ChatGPT partnership that neither side can afford to avoid.
Jun 3, 2026
The people leaning into AI and the people avoiding it are telling you something. This is what we've learned from watching both.
May 27, 2026
The team members raising their hands to adopt AI are the ones making themselves impossible to replace—and capturing the upside that comes with it.