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Build the Harness. Own the Loop.

Aug 19, 2026

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4 min read

Build the Harness. Own the Loop.

Owning what the model learns about your business is where the IP actually compounds.

All Ad Agents Are Not Created Equal

Aug 12, 2026

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6 min read

All Ad Agents Are Not Created Equal

Buyers have no framework for evaluating agentic AI, and every vendor is claiming they can solve everything. Three questions fix that.

We Walk Our Customers to the Bathroom

Aug 5, 2026

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2 min read

We Walk Our Customers to the Bathroom

The difference between a good customer experience and a great one isn't the headline moments. It's how you handle the ones nobody's watching.

How We Build When Intelligence Is Abundant

Jul 29, 2026

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2 min read

How We Build When Intelligence Is Abundant

When every model can answer the same question in seconds, model routing becomes the real product decision.

A Mile Deep on the Amazon DSP

Jul 22, 2026

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3 min read

A Mile Deep on the Amazon DSP

Software gets forgiven for being incomplete. An agent doesn't get that grace—and early churn taught us why.

The Vitamin Buyers Are the Ones Betting on Themselves

Jul 15, 2026

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2 min read

The Vitamin Buyers Are the Ones Betting on Themselves

Not every Gigi customer has an urgent hiring problem. The ones who don't are often the most interesting ones.

Trading Margin for Intelligence

Jul 8, 2026

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4 min read

Trading Margin for Intelligence

AI-first SaaS has a new COGS problem. The companies that solve it will be the ones that treat token optimization as a product investment, not a line item.

The Human Capital Ceiling

Jun 24, 2026

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2 min read

The Human Capital Ceiling

Demand for expert agency services is outpacing the supply of humans who can deliver it. Token capital is how you close that gap.

Why Platform Partners Need Gigi to Raise the Ceiling

Jun 17, 2026

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2 min read

Why Platform Partners Need Gigi to Raise the Ceiling

Raising the ceiling for enterprises at scale is where the real work begins.

Understanding Amazon’s Data Advantages and the Path to $100b in Ad Revenue

Jun 10, 2026

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5 min read

Understanding Amazon’s Data Advantages and the Path to $100b in Ad Revenue

Identity data, CTV, and a ChatGPT partnership that neither side can afford to avoid.

AI Adoption is a Proxy for How Passionate You Are About Your Job

Jun 3, 2026

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2 min read

AI Adoption is a Proxy for How Passionate You Are About Your Job

The people leaning into AI and the people avoiding it are telling you something. This is what we've learned from watching both.

The Indispensable Operator

May 27, 2026

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2 min read

The Indispensable Operator

The team members raising their hands to adopt AI are the ones making themselves impossible to replace—and capturing the upside that comes with it.

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