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Trading Margin for Intelligence

Jul 8, 2026

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4 min read

Trading Margin for Intelligence

AI-first SaaS has a new COGS problem. The companies that solve it will be the ones that treat token optimization as a product investment, not a line item.

The Human Capital Ceiling

Jun 24, 2026

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2 min read

The Human Capital Ceiling

Demand for expert agency services is outpacing the supply of humans who can deliver it. Token capital is how you close that gap.

Why Platform Partners Need Gigi to Raise the Ceiling

Jun 17, 2026

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2 min read

Why Platform Partners Need Gigi to Raise the Ceiling

Raising the ceiling for enterprises at scale is where the real work begins.

Understanding Amazon’s Data Advantages and the Path to $100b in Ad Revenue

Jun 10, 2026

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5 min read

Understanding Amazon’s Data Advantages and the Path to $100b in Ad Revenue

Identity data, CTV, and a ChatGPT partnership that neither side can afford to avoid.

AI Adoption is a Proxy for How Passionate You Are About Your Job

Jun 3, 2026

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2 min read

AI Adoption is a Proxy for How Passionate You Are About Your Job

The people leaning into AI and the people avoiding it are telling you something. This is what we've learned from watching both.

The Indispensable Operator

May 27, 2026

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2 min read

The Indispensable Operator

The team members raising their hands to adopt AI are the ones making themselves impossible to replace—and capturing the upside that comes with it.

How to Staff the 10x Media Manager

May 20, 2026

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4 min read

How to Staff the 10x Media Manager

The hardest part of AI adoption isn't the technology. It's the org design question that comes after.

The Hard Part of Running to Magic

May 13, 2026

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3 min read

The Hard Part of Running to Magic

Running to magic means knowing what not to build just as much as what to build.

In Defense of Token-Maxxing

May 6, 2026

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3 min read

In Defense of Token-Maxxing

AI transformation requires exec buy-in and directive to thrive.

No One Wants to Talk to Data. They Want Intelligence.

Apr 29, 2026

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2 min read

No One Wants to Talk to Data. They Want Intelligence.

The best AI products don't answer your questions about data, they act on it.

Why Gigi Is Going Headless

Apr 22, 2026

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4 min read

Why Gigi Is Going Headless

The best AI products don't wait for you to log in. They show up where you already are.

Amazon DSP Creative Rejection Has a Black Box Problem. So I Built a Fix.

Apr 15, 2026

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5 min read

Amazon DSP Creative Rejection Has a Black Box Problem. So I Built a Fix.

Vibe coding a compliance tool solo isn't a side project. It's what staying credible at the edge of AI requires.

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