Sep 16, 2026
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3 min read
Imperative software makes you specify the steps. Declarative software lets you specify the outcome. That shift is what every software company is now being held to.
Sep 9, 2026
2 min read
The build or partner question has a quiet default answer: wait for the platform. But that's the wrong bet
Sep 2, 2026
Endless possibility with unguarded optionality turns what to build into a daily source of doubt. The only constant that cuts through it is what customers say is broken in their week right now.
Aug 26, 2026
4 min read
Cost savings are the easiest thing for an agency to measure and the least interesting thing for a client to buy.
Aug 19, 2026
Owning what the model learns about your business is where the IP actually compounds.
Aug 12, 2026
6 min read
Buyers have no framework for evaluating agentic AI, and every vendor is claiming they can solve everything. Three questions fix that.
Aug 5, 2026
The difference between a good customer experience and a great one isn't the headline moments. It's how you handle the ones nobody's watching.
Jul 29, 2026
When every model can answer the same question in seconds, model routing becomes the real product decision.
Jul 22, 2026
Software gets forgiven for being incomplete. An agent doesn't get that grace—and early churn taught us why.
Jul 15, 2026
Not every Gigi customer has an urgent hiring problem. The ones who don't are often the most interesting ones.
Jul 8, 2026
AI-first SaaS has a new COGS problem. The companies that solve it will be the ones that treat token optimization as a product investment, not a line item.
Jun 24, 2026
Demand for expert agency services is outpacing the supply of humans who can deliver it. Token capital is how you close that gap.
